2017 Active Ageing Conference


Our 2017 Active Ageing Conference: Messages, Meaning and Momentum for Collective Action was a resounding success.

92 attendees from a range of sectors engaged with 22 speakers presenting on diverse topics all related to the conference theme. A big thank you to our multitalented MC Kim Syrus and to all presenters for sharing their insights and wisdom.

The jam packed program offered exceptional value for money with a plethora of informative sessions presenting cutting edge, thought provoking ideas and evidence. Key notes focused on examples of powerful communication, changing hearts and minds, rethinking possibilities and challenging stereotypes. The panel discussion My Media Rules was an entertaining and insightful discussion about principles and mediums of communication. Insights included the importance of using multimedia approaches, targeting communications, challenging thoughts, understanding that changing social norms takes time, the importance of understanding the interrelationship between values, beliefs and behaviours, consistency and repetition of message and the power and impact of real stories.

The conference offered something for everyone working in the positive ageing sector and updates about contemporary evidence to inform policy, practice and innovation. We wish to thank all of the inspirational speakers for giving their time generously and for helping to make the conference a great success. A highlight was an energetic performance by the Pink Ladies Troupe - all fabulous active ageing role models. Our conference theme Messages Meaning and Momentum for Collective Action aimed to raise awareness of common active ageing themes and issues and to encourage collaboration and shared social marketing approaches. There was strong support from conference attendees for shared messaging. We have subsequently built on this interest in sharing agreed messages for social marketing through the 2017 Active Ageing Week goals and approach.

We are currently planning more education events for 2018. Stay posted!